What is Precision Medicine? The Future of Tailored Healthcare

“Precision medicine is about finding the best treatment for each individual at the right point in time and for the right disease. We’re trying to make sure that the treatments that we prescribe or recommend to patients are the most effective for them personally and making sure we’re matching the treatment to the patient and sometimes even to the cell type of their disease.”

Norrina Bai Allen, PhD, Director of the Institute for Public Health and Medicine at the Feinberg School of Medicine, Northwestern University

Precision medicine, a revolutionary approach to healthcare, tailors treatment to the unique genetic makeup of an individual. This method departs from the traditional “one-size-fits-all” approach, considering the unique genetic variations, lifestyle, and environmental factors that influence each person’s disease progression and response to treatment.

The core objective of precision medicine is to provide personalized care that maximizes treatment efficacy by aligning therapeutic interventions with each patient’s unique needs and disease characteristics. The concept of precision medicine has its roots in the Human Genome Project. This global research endeavor began in 1990 to identify and map all the genes present in the human genome.

Upon its completion in 2003, the project opened up new avenues for understanding health and disease at the molecular level. Over the next decade, advancements in genomic technology and data analysis capabilities allowed for the practical application of these insights in clinical settings, leading to the emergence of precision medicine. This approach has since made substantial strides, heralded as the future of healthcare by many in the medical and scientific community.

At the heart of precision medicine is biomedical informatics. It forms the backbone of this method, providing the tools and techniques necessary to analyze and interpret the vast amounts of data generated through genomic sequencing and other diagnostic tests. Biomedical informatics enables the collection, storage, retrieval, and optimal use of biological and health data for decision-making. It combines computer science, data science, and healthcare principles to manage and analyze patient data, thereby facilitating the identification of precise disease markers and tailoring treatments.

Read on to learn the various applications of precision medicine, the ethical considerations surrounding this approach, and its potential future implications.

Meet the Expert: Norrina Bai Allen, PhD

Norrina Bai Allen

Dr. Norrina Bai Allen is a highly respected researcher specializing in cardiovascular epidemiology, focusing on health services research. She is the director of the Institute for Public Health and Medicine at the Feinberg School of Medicine at Northwestern University. She is also a professor in epidemiology and pediatrics, and her work revolves around understanding the impact of various factors on cardiovascular disease, including neighborhood and environmental influences. She holds a master’s of public health and a doctorate in epidemiology from Yale.

Differences Between Precision Medicine and Traditional Healthcare

Precision medicine and traditional healthcare vary greatly in their treatment approaches: “In medicine, we generally identify what the problem, disease, or underlying symptom is, and then we have the medication, intervention, or treatment that has proven across the population to be the most effective from clinical trials,” shares Dr. Allen.

This is a general method, where standard treatments are applied broadly for all patients with a specific disease, with adjustments made based on age, weight, or other basic factors. While this approach is based on the average response of a large population, it doesn’t consider the genetic and environmental factors that can significantly influence a person’s response to treatment.

“What we’re realizing now is that the most effective treatment for one individual with a particular disease is not necessarily the most effective treatment for another individual with that same disease,” explains Dr. Allen. “So precision medicine, or ‘personalized medicine’ as it is sometimes called, is really about trying to find the treatments that will work best for each individual and making sure that those treatments are tailored to them. It began with the era of genetics with cancer treatments where knowing someone’s DNA could tell physicians which drug was going to be most effective for that individual and for the disease that they had.”

Applications

Using a precision medicine approach allows healthcare providers to predict more accurately which treatment and prevention strategies for a particular disease will work for which groups of people. It is already being used in treating certain cancers. It holds the promise to deliver better outcomes by identifying the therapies that will work best for each patient before the treatment is started: “We have started to move beyond cancer. Now, it has transformed the way we think about treating individuals, not just a disease,” says Dr. Allen. “In cardiovascular disease, there are several important genetic markers that determine who’s at most risk and which drug might be most effective.”

As this field continues to evolve, it has expanded: “We now can move into almost every realm of medicine and try and think about treating the patient, not just the disease. Even though it was originally developed to think about personalization in terms of the genetics of an individual and their cancer cells, it has now expanded to include thinking about their life experiences, their demographic factors, and all the other things that go into determining the health and well being and an individual,” says Dr. Allen.

Life experiences and individual responses to treatment also play significant roles: “We know that individuals have different backgrounds, experiences, and stressors in their lives. All of those factor into a patient’s response to treatment. Some treatments work well for people with a lot of social support that can help them manage a complex treatment regimen,” says Dr. Allen. “For those that don’t have as much support, that’s not going to be an effective line of treatment. We need to identify a treatment that, based on genetics and all other clinical factors, provides the highest quality care and the most effective treatment for each individual.”

Even though precision medicine was initially developed as a reactive care for cancer, it has the potential to expand the field of preventative medicine. “My work is really about prevention. How do we prevent the onset of heart disease? Part of the precision approach has been applied to treating diet and physical activity and some lifestyle behaviors preceding heart disease. So, there’s a move now for a precision diet. We used to believe that there was a best diet and that it was a one-size-fits-all kind of approach. Now we realize that there will not be a one-size-fits-all diet because of people’s metabolism, background, and culture. We’re starting to try and understand the ideal diet for each individual and each circumstance,” shares Dr. Allen.

Tools and Technology Used in Precision Medicine

Various tools and technologies are utilized to effectively implement precision medicine. These include genomic sequencing, advanced imaging techniques, biomarker identification methods, bioinformatics software, electronic health records (EHRs), and more. Each of these plays a vital role in collecting, storing, analyzing, and utilizing patient data to inform precision treatment strategies.

Genomic sequencing is perhaps the most crucial tool in precision medicine. It allows for the comprehensive analysis of an individual’s genetic makeup and can identify potential markers for diseases or conditions. “The first technology that brought about precision medicine was low-cost genotyping, which helps identify a person’s genetic makeup,” says Dr. Allen.

Bioinformatics software is another essential tool used in precision medicine. It allows for the efficient collection, storage, and analysis of vast patient data. This enables healthcare providers to identify patterns and trends in the data that can inform more targeted treatment strategies: “We are starting to explore digital technologies. We are asking questions not only about whether this is the right treatment for this patient and their disease but also if it is the right time. Now, we have different ways of tracking health and well-being digitally, and we can figure out when someone is starting to feel sick and when their symptoms start. We can then explore when to initiate treatment and hopefully intervene early,” explains Dr. Allen.

Ethical Considerations

As with any emerging technology, precision medicine raises ethical considerations that must be carefully considered. Major concerns include the potential for discrimination based on genetic information that could lead to individuals being denied employment, insurance coverage, or other opportunities due to their predisposition to certain diseases, and the safety and security of patient data and the ethics of using it for research and drug development.

Ultimately, the largest ethical concern lies in the access to these cutting-edge treatments that can potentially improve health: “We worry a lot about health equity and reducing the disparities that unfortunately exist in healthcare and prevention,” shares Dr. Allen.

“Precision medicine can be part of creating equity, in terms of ensuring everyone is getting the most effective intervention or preventive efforts they need. But it takes more time because you have to understand each person’s genetic and clinical makeup. We must consider how that will impact settings where there are fewer resources to spend that extra time to do genotyping, deep phenotyping, and learn about each individual. We are balancing between pragmatic approaches with the personalized approach that may overwhelm lower resource settings.”

The Future of Precision Medicine

The future of precision medicine is promising. With advancements in technology and data analysis, precision medicine has the potential to transform healthcare by providing more personalized and effective treatment options for patients. As more data is collected and analyzed, healthcare providers can make more informed decisions about preventive measures and treatment plans for each individual. “In the next five to ten years, I think you will see it expand. Right now, it’s mostly cancer and cardiovascular disease, but I think it’s going to kind of become the expectation across all of healthcare that we treat people as individuals and think about how their experiences influence their treatment,” notes Dr. Allen.

One of the biggest hurdles yet to be conquered is gathering information: “I think there’s going to be a lot of work to figure out the most important things we need to know about an individual and a specific setting that will influence treatment. How do we ensure we get the information that is really important in an easy way that’s possible across all different healthcare settings and for people with different social determinants of health and socioeconomic status?” asks Dr. Allen.

Kimmy Gustafson
Kimmy Gustafson Writer

With her passion for uncovering the latest innovations and trends, Kimmy Gustafson has provided valuable insights and has interviewed experts to provide readers with the latest information in the rapidly evolving field of medical technology since 2019. Kimmy has been a freelance writer for more than a decade, writing hundreds of articles on a wide variety of topics such as startups, nonprofits, healthcare, kiteboarding, the outdoors, and higher education. She is passionate about seeing the world and has traveled to over 27 countries. She holds a bachelor’s degree in journalism from the University of Oregon. When not working she can be found outdoors, parenting, kiteboarding, or cooking.